Building customer segments that are profitable over the long-term is key to success in business. According to several studies (this old study by Marketing Metrics for example), the probability of selling …
When a shopper wonders, “What is my skin tone”, a smart selfie quiz would come in handy for a quick skin tone determination. Plus these quizzes, if made properly, would …
Try this to find out your skin undertone, Take a look at your veins under natural light to find out what colour they are. If you see veins that appear …
The average order value, the number of sales, and the number of leads generated by an ecommerce business improve by a factor of two to ten when product recommendation quizzes …
After social media happened, it became easy for everyone to reach customers, miles away from the brand’s office. This accessibility, even so post covid, has triggered growth in the overall …
Every beauty brand tries to provide a layer of personalization for their shoppers to get ahead of their competition – providing better and fast services, quality products, the right products, …
A good skincare routine is only as good as the products you use. While good quality products can help your skin look better now as well as in the future, …
Skin is sensitive and utmost care is required to maintain your skin health. Generally, people find themselves struggling with new and recurring skin issues. The products they use don’t suit …
World has changed. Most of the potential shoppers are looking for you online. More than 60% of the shopping has shifted to online platforms. But finding a suitable product is …
Marketing to your shoppers is a must for any company looking to build a brand. The way we do this, however, can be difficult and requires constant innovation by marketers …
There are various popular ways to get shopper’s data in Ecommerce business, such as tracking their interactions with the website, observing their past purchases, or sourcing data from a third …
The foundation shade finder quiz is a type of eCommerce quiz (specifically meant for the Beauty industry) that helps shoppers find the correct skin shade and skin undertone. This is …
Developing or launching new products is one of the vital parts of the growth and success of any company. Remaining relevant, maintaining growth, and entering new markets can expand profit …
70% of marketers say improving the quality of leads is the most important objective in lead generation strategy (Ascend2 survey). Leads in quantity look lucrative but don’t add any significant …
Customer segmentation is an important part of Ecommerce business. Companies often divide their market into segments. It’s either by geography (East/South/West) or by demographic (cultural/spending power). The reason they do …
A selfie quiz is a type of eCommerce quiz where shoppers are being asked to take a selfie or upload one. It is a part of the ecommerce product recommendation …
Imagine a prospective customer enters a google search for a product that you provide. And they are lucky enough to find you in the search results. When they click on …
Customer loyalty is valuable. The cost of losing a customer often exceeds the cost of gaining back a new one. So, to keep a happy group of customers you must …
Since the Facebook data breach, there have been several discussions across the whole globe. And it was mainly on what should be done to resolve these shoppers’ data privacy issues. …