Your customer acquisition funnel is the key to growing your ecommerce business. It’s the process that guides people from being aware of your product or service to actually buying it. …
Conversion marketing is the process of turning website visitors into paying customers. It’s a crucial part of any business growth strategy, yet many businesses struggle to convert leads into sales. …
Ecommerce content marketing is a process whereby you create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined group of shoppers— and, ultimately, to drive …
Ecommerce merchandising is the practice of strategically curating and displaying your products on your website in a way that is appealing to customers and encourages them to purchase. Whether you’re …
If you’re running a business on Shopify, you know that marketing is key to driving traffic and sales. But with so many options and strategies out there, it can be …
Zero-party data is information from customers that they voluntarily and deliberately share with you. You acquire it through quizzes/polls, website activity, customer profiles, messages with customers, etc., so it doesn’t …
Shopify, as you know, is an ecommerce platform where you sell your products, grow your buyer base and make more money. You can multiply your profit with the right product …
Building customer segments that are profitable over the long-term is key to success in business. According to several studies (this old study by Marketing Metrics for example), the probability of selling …
When a shopper wonders, “What is my skin tone”, a smart Selfie Quiz TM platform would come in handy for a quick skin tone determination. Plus these quizzes, if made properly, …
Try this to find out your skin undertone, Take a look at your veins under natural light to find out what colour they are. If you see veins that appear …
The average order value, the number of sales, and the number of leads generated by an ecommerce business improve by a factor of two to ten when product recommendation quizzes …
After social media happened, it became easy for everyone to reach customers, miles away from the brand’s office. This accessibility, even so post covid, has triggered growth in the overall …
Every beauty brand tries to provide a layer of personalization for their shoppers to get ahead of their competition – providing better and fast services, quality products, the right products, …
A good skincare routine is only as good as the products you use. While good quality products can help your skin look better now as well as in the future, …
Skin is sensitive and utmost care is required to maintain your skin health. Generally, people find themselves struggling with new and recurring skin issues. The products they use don’t suit …
World has changed. Most of the potential shoppers are looking for you online. More than 60% of the shopping has shifted to online platforms. But finding a suitable product is …
Marketing to your shoppers is a must for any company looking to build a brand. The way we do this, however, can be difficult and requires constant innovation by marketers …
There are various popular ways to get shopper’s data in Ecommerce business, such as tracking their interactions with the website, observing their past purchases, or sourcing data from a third …
The foundation shade finder quiz is a type of eCommerce quiz (specifically meant for the Beauty industry) that helps shoppers find the correct skin shade and skin undertone. This is …
Developing or launching new products is one of the vital parts of the growth and success of any company. Remaining relevant, maintaining growth, and entering new markets can expand profit …