What is a Foundation Shade Finder quiz?

Ecommerce, Quiz

The foundation shade finder quiz is a type of eCommerce quiz (specifically meant for the Beauty industry) that helps shoppers to find the correct skin shade and skin undertone. The quiz consists of several questions which include shoppers being asked about their skin shade and skin undertone.  Other questions depend on different brands as per their requirements on what data they want to collect from the shoppers. Based on all the answers given by the shoppers, they are recommended best cosmetics with the correct foundation match. The foundation shade finder quiz is being marketed by various other names such as Shade matching quiz, Shade finder quiz, Foundation quiz, Foundation finder, etc but the rest of everything is the same.There are various brands like Estee Lauder, It Cosmetics that provide shade quiz. This is a must tool for the beauty/cosmetics brands on their website to boost their eCommerce sales. 

There is a set of women who know their shades and undertones. That’s really good. They generally know what to buy. But even if they don’t know what to buy, a foundation finder quiz will really help them get the correct products. 

But there is a larger set of women who still have doubts about their shades and undertones. Now it becomes really important for you to make sure that you let your shoppers (who come to your website) know what their shades and tones are, as well as guide them to the best products that would suit them. 

Different approaches brands take to make shoppers discover their shade and tones

#1. Virtual assistance

Some brands ask shoppers to share their selfies with them and some beauty consultants would analyze them manually. The results are then shared with the shoppers via mail. This is a time-consuming process. And brands need to pay the consultant some fee as well. 

Screenshot of Estee Lauder Virtual consultant
Screenshot of Estee Lauder Virtual consultant

#2. Educational content

There are different ways to find shade + tones and those content are being mentioned on the brand’s website. That’s good but then the drawback is that it is still unclear if it’s correct or not. If it’s wrong, it really affects the product recommendation. And consequently, reduce customer satisfaction. 

#3. AI-based Selfie shade match quiz

There are some companies like Tangent, which provide a selfie-based shade match quiz. It asks for a selfie just before the quiz, and with the help of artificial intelligence, they are able to identify the shade and undertone with maximum accuracy. This is really helpful in reducing the questions in the quiz and helps in more quiz completion. You can check out one example of the Selfie shade match quiz here. This is super fast and super accurate than any other approach. 

Screenshot of AI identifying the undertone from the selfie asked in quiz
Screenshot of AI identifying the undertone from the selfie asked in quiz