The archive of case studies, blogs and whitepapers which support your ecommerce growth.
In today’s beauty industry, progress is key. Tangent's Skin Health Progress feature helps bridge the gap between shoppers and brands by offering a reliable, data-driven way to track skin improvements. It empowers customers to make informed purchasing decisions while boosting crucial e-commerce metrics like sales, AOV, and retention rates. By integrating skin progress tracking, beauty brands can build trust and foster long-term relationships with their customers, ensuring lasting success.
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Find out how Tangent.Ai utilizes its unique customer service dashboard to consult with shoppers remotely with a special feature.
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How does your audience impact your own business? Read to find out more!
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Find out more on how technology and the younger generations impact beauty companies.
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Find out more on how bundles help boost the business of a beauty company!
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A Selfie based question is a type of eCommerce quiz where shoppers are being asked to take a selfie or upload one. It is a part of the ecommerce product recommendation quiz.
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There are various popular ways to get shopper’s data in Ecommerce business, such as tracking their interactions with the website, observing their past purchases, or sourcing data from a third party.
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After AI has taken over the skincare and beauty industry no one goes out to shop for their makeups & foundations ranging from shades to moisturizers to the glittery nail paints or anything.
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The average order value, the number of sales, and the number of leads generated by an ecommerce business improve by a factor of two to ten when product recommendation quizzes are used. They are often recognized as one of the most delicate options you can opt for your ecommerce business to generate more leads, more money and expand your list of loyal customers.
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The foundation shade finder quiz is a type of eCommerce quiz (specifically meant for the Beauty industry) that helps shoppers find the correct skin shade and skin undertone.
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About The Jojoba Company The Jojoba Company is one of the well-known skin-line brands in Australia. They believe in the power of potent botanical ingredients.
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Every beauty brand tries to provide a layer of personalization for their shoppers to get ahead of their competition – providing better and fast services, quality products, the right products, discounts, etc. In order to achieve this, a brand needs to be smart in engaging shoppers and capturing the Zero-party data.
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After social media happened, it became easy for everyone to reach customers, miles away from the brand’s office. This accessibility, even so post covid, has triggered growth in the overall E-Commerce industry and has also caused a rise in interest for the Direct To Consumer (DTC) beauty brands.
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When a shopper wonders, “What is my skin tone”, a smart Selfie Quiz TM platform would come in handy for a quick skin tone determination. Plus these quizzes, if made properly, would also help in recommending the best of the products that the shopper must use for a soothing foundation and makeup experience.
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Take a look at your veins under natural light to find out what colour they are. If you see veins that appear green, they may have warm undertones. If they look blue/purple, then you likely have cool undertones. You most likely have neutral undertones if they look blue/green or match the colour of your skin.
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70% of marketers say improving the quality of leads is the most important objective in lead generation strategy (Ascend2 survey). Leads in quantity look lucrative but don’t add any significant
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