In the competitive and modern realm of e-commerce businesses, exceptional customer support is paramount. Tangent.AI has long and meticulously crafted a key way to leverage exceptional customer and unique customer service within an online presence. This blog explores how reliable customer support dashboards today impact key business metrics, fostering historical context and technological advancements to demonstrate the significance of customer support.
Have you ever been to a beauty store such as Sephora or Ulta and asked an employee to help you pick out a product based on your issues and needs with your skin? The employee would most likely analyze your face with provided technology such as cameras and scans, shade matching, and an efficient, convenient, in-person consultation. With personalized consulting that is time efficient and empathetic, shoppers are likely to leave the place happy along with a happy purchase. Tangent.ai has pondered and dissected an innovative way to replicate the same experience—online. With a myriad of online customer support issues such as inaccurate consultation without a face to analyze, time inefficiency, inconvenience, and costs, the symbiotic trust between business and shopper interactions is at high risk of disintegration. As a result, in order to combat this issue, Tangent.ai with its software invented a specific customer dashboard that fuses both artificial intelligence, beauty, and consulting.
This unique customer dashboard accumulates physical, facial data based on its consumer population. With the analytics of each shopper’s face, skin issues, needs, and lifestyle questionnaire, this software can morph a targeted area of what exactly the shopper needs help with. Tangent.ai merges various data from shoppers, which provides a global view of each shopper’s interaction history, preferences, and digital behavior. This data allows agents to offer personalized, efficient service, which in turn enhances the overall customer experience. So, before even the consultation, the consultant already has a sheet of data about the shopper in need, which expedites the consultation since the time to analyze has already been done. As this method continues, data accumulation increases, which advances the software and thus the dashboard, just from a selfie and a few questions.
Tangent.ai has been instilling and tinkering with this method since its sprouting, and resultantly in a robust and efficient customer service dashboard like no other beauty company. Therefore, beauty companies ranging from big companies to startups that aren’t in-store now have equal consultation opportunities with this prevalent software–all it takes is just an installation of this software on their website. Tangent.ai has not only provided an upscale for the metrics of beauty companies but also engendered fundamental qualities for B2C businesses such as trust, empathy, and the determination to help others.
Total Sales Revenue
This unique panorama of customer support dashboards improves sales revenue because dashboards ensure customer issues are resolved conveniently and effectively through AI integration. As a result, satisfied shoppers want to complete purchases and come back to the business for additional transactions in the future. For example, when a support agent has panned out information about a customer's past interactions, preferences, and behaviors, they can offer tailored recommendations, which bolsters sales.
Average Order Value (AOV)
Personalized support from dashboards can also increase AOV. This is because, by understanding and analyzing customer preferences and purchase history, this data can help support agents by suggesting complementary products, which in turn leads to increased AOV.
Customer Lifetime Value (CLV)
CLV is significantly correlated with the increased quality of customer support. A well-managed support dashboard engenders and nurtures long-term relationships since dashboards provide consistent, high-quality service. Customer loyalty increases, which generates consistent business.
Customer Retention Rate in relation to Churn Rate
Effective and steadfast customer support dashboards are crucial for retaining customers and decreasing the churn rate. Dashboards that encapsulate a holistic and complete view of customer interactions provide support agents the necessary information to address concerns, which proactively prevents customer dissatisfaction that could jeopardize the churn rate. If a customer frequently collides with issues with a particular product, immediate and convenient intervention by a support agent can quickly solve the problem, enhancing retention and the churn rate. This also correlatively reduces the return rate.
Conclusion
In conclusion, customer support dashboards are a vital tool in the e-commerce landscape and each e-commerce business should have them on their website. However, it is a matter of how efficient, trustworthy, and convenient the dashboard is in order to be impactful to consumers and the company overall. With Tangent.ai’s enhanced customer service dashboard, this drives significant improvements across the mentioned business metrics. As a result, by creating and nourishing a trusting B2C relationship, these dashboards play a fundamental role in ensuring shopper satisfaction.
