For years, tracking skin health has typically involved visits to dermatologists or beauty professionals for consultations, where experts analyze your skin using manual observations and before-and-after photos to gauge progress. While this method offers personalized advice, it’s time-consuming, requires in-person visits, and often lacks consistency in tracking changes over time. As more beauty brands shift online, many now ask shoppers to upload selfies for analysis, promising personalized recommendations after review by their team. However, this process creates friction—requiring manual uploads and delayed feedback—while still falling short in providing seamless, consistent tracking that today’s digital-first consumers expect.
Tangent's Skin Health Progress feature is a breakthrough in how shoppers track their skin health. Using a combination of AI and regular selfie quizzes, we empower shoppers to monitor the condition of their skin over time. Each time a user uploads a selfie and answers a few skin-related questions, our system generates a personalised product recommendation page along . This information is stored in the user’s account, giving them a clear visual timeline of their skin’s health and any improvements or changes based on the products they’ve used.
While traditional consultations can be insightful, they are often limited by subjective observations and irregular tracking. Tangent's Skin Health Progress feature provides a more consistent, data-driven approach. AI technology evaluates users' selfies and tracks skin changes with far greater precision than the human eye. The system accounts for lighting, angles, and other factors to ensure accurate results. This process not only gives customers a clearer picture of their skin health but also allows beauty brands to recommend products based on real-time skin data.
For beauty brands, this means better customer retention and satisfaction. Instead of relying solely on customer reviews or sporadic consultations, brands can now provide personalized product recommendations based on actual skin progress. This builds trust and increases the likelihood of repeat purchases, as customers can see the tangible benefits of the products they’re using.
Impact on E-commerce Metrics
1. Total Sales Revenue
When shoppers can clearly see improvements in their skin, they are more likely to purchase the recommended products. This direct correlation between visible progress and product effectiveness boosts sales.
2. Average Order Value (AOV)
Personalized recommendations tailored to the shopper’s skin type and progress encourage them to purchase more targeted, higher-value products. As users progress through their skin journey, they are more likely to invest in routines or bundles, increasing AOV.
3. Customer Lifetime Value (CLV)
Skin progress tracking increases customer satisfaction and loyalty. When customers see continuous improvement, they become long-term users, boosting their lifetime value to the brand.
4. Shopper Retention Rate & Decrease in Churn
With consistent tracking and proven results, customers are more likely to stick with a brand. As they see the effectiveness of their products through the progress feature, they are less likely to switch to competitors, reducing churn rates.
5. Repeat Purchase Rate
The ability to track skin progress and receive personalized recommendations motivates customers to keep purchasing the next set of recommended products, ensuring higher repeat purchase rates.
Conclusion
In today’s beauty industry, progress is key. This feature helps bridge the gap between shoppers and brands by offering a reliable, data-driven way to track skin improvements. It empowers customers to make informed purchasing decisions while boosting crucial e-commerce metrics like sales, AOV, and retention rates. By integrating skin progress tracking, beauty brands can build trust and foster long-term relationships with their customers, ensuring lasting success.
