How can shopper skincare analysis help in boosting sales?

Ecommerce, Quiz

A good skincare routine is only as good as the products you use. While good quality products can help your skin look better now as well as in the future, poor quality products can be ineffective and even cause harm.

But to find what works best for shoppers, that is, what would be a perfect skincare routine for them, and what products will work out, it’s really important that they know about their skin.

The first and primary objective of any skincare brand should be to be familiar themselves and also help their shoppers become familiar with their skin type and be cautious of their skin health.

skin analysis
Shopper's skincare analysis a must for brands

How can brands enable skincare analysis for their shoppers? 

One of the no-brainer methods to analyze your shopper’s skin is to connect them with a skin consultant.

This is slowly becoming a norm. Brands provide this feature over their platform where shoppers fill a form to schedule an appointment with a consultant.

These appointments are either virtual or in person.

Though this is an effective process and solves the core purpose but consumes unnecessary time and is not scalable for general, non serious conditions which can be easily taken care of by following specifically designed processes.

Brands started asking for their recent photo with some Q&As, which was then shown to the skin consultant. 

The consultants then analyse, add their expert feedbacks and results are shared with customers over email. 

Screenshot of Estee Lauder Virtual consultant
Screenshot of Estee Lauder Virtual consultant

Use of technology for skincare analysis

Recently, many brands like Estee Lauder, L’Oreal, Olay have come up with Artificial Intelligence based skincare analysis tool that asks for a selfie (shoppers either can click one or upload one)

Based on the selfie, the AI tool shows a complete analysis of the skin in just seconds. Not only that. It recommends a skincare routine based on the skin results and suggests the best products to the shopper instantaneously. 

 

The pandemic shifted almost all shoppers to online mode and e-commerce has boomed. Many brands have shifted their focus to the skincare analysis tool. 

Tangent is one SaaS company that helps brands in shopper’s skin analysis enabling “Skincare routine finder quiz” on their platform where shoppers click or upload a selfie, answers a few questions and they are provided personalized skincare routine and best products which will improve their skin. 

foundation quiz by Tangent AI
Screenshot of foundation quiz by Tangent AI

The pandemic has forced shifted almost all shoppers into online purchasing habits and since then, e-commerce has boomed.

Many brands are now focused on integrating online skincare analysis tools with their website, apps or other online platforms they use for customer acquisition. 

Tangent AI is one SaaS company that helps brands in shopper’s skin analysis, enabling “Skincare routine finder quiz” on their platform where shoppers click or upload a selfie, answers a few questions and they are provided with personalized skincare routine and best suited products. 

Screenshot of Estee Lauder skincare routine quiz
Screenshot of Estee Lauder skincare routine quiz

How will the skin analysis tool help brands boost their sales?  

The basic idea behind the skincare tools is to let shoppers have a skin routine.

A recent survey by CeraVe stated that 64 percent of shoppers feel guilty about not taking skincare seriously enough.

Shoppers are looking for a legitimate skin routine. One who provides them with correct skincare analysis, suggests them a better routine, and suggests the best products which improve their skin with throughout the usage time. The brands which provide this experience, wins their shopper’s loyalty. 

The data collected by the brands also help them personalize the shopper’s experience to a greater extent, boost their sales and always stay one step ahead in the competition.