Big data, artificial intelligence – they are changing the world. From AlphaGo to self-driving cars, there’s been much coverage and fanfare over the positive change it will bring. Similarly, AI in beauty industry is revolutionizing. The beauty industry has also used Artificial Intelligence in recent years to revolutionize the way consumers get to know their products.
Virtual Try-on in Beauty Industry
The first major step taken towards AI in beauty industry was seen with the launch of Makeup Genius by L’Oreal in 2014. Makeup Genius was an augmented reality app. It allowed customers to do a virtual try-on of cosmetic products without going into the store. This is something that’s even more needed since COVID. The virtual try-on app had so many options and features. But they were not able to convert the sales which they were hoping for. So, L’Oreal then started using artificial intelligence to target customers more effectively with the big data they collected.
Following this, many other cosmetics companies have adopted their own versions of augmented reality virtual try-on apps. Another exciting use of AI in beauty has been the development of skin diagnostics through face mapping and product recommendations. Just by a single selfie, extracting a lot of information is possible. One can understand what the customer’s skin type is, what undertones they have and whether they have common skin issues such as acne, rosacea, dryness, pores, and much more. Beauty companies can use this valuable information to tailor product recommendations.