Skin and specifically our face are really important to us. It is sensitive to various external factors and needs utmost care. Acne is one very common problem with people these days. It is a skin condition that occurs when your hair follicles become plugged with oil and dead skin cells. It causes whiteheads, blackheads, or pimples. Firstly identification of the problem(face mapping) and secondly identifying correct products for the problem(recommendation) are really important for maintaining healthy skin. People with intense acne are quite visible but for many, it’s not.
What’s there for skincare and beauty brands here? It is important for them to make aware of these problems to their shoppers. And once they make them aware, they need to advice/recommend the shoppers with correct product. Once they provide them correct products, they need to monitor them timely and check with them if there is any progress. These are the perfect steps for brands to help their shoppers with these acne and other skin related problems. Plus they help themselves to grow and build loyal shoppers. How can brands identify shoppers skin issues? The simple answer is – “Face mapping quiz”.
What is Acne face mapping quiz?
Acne face mapping quiz is a type of ecommerce quiz in which shopper is asked to click or upload a selfie and with the help of artificial intelligence, it is able to tell wether a shopper is having acne or any skin related issue. That to in the zones in which these problems exist. This selfie plus little questionaries make the brands able to identify the exact skin routine for their shoppers.
Tangent is one company that helps in building a selfie-based skincare quiz that collects more than 50 facial data points like age, gender, aging, skin concerns like acne, melasma, rosacea, pores, hyperpigmentation, redness, and a lot more. This really helps in identifying the concerns with high accuracy and recommending correct products. Also, this makes the quiz completion super fast and increases the quiz completion rate. This builds trust among the shoppers and increases sales. The shoppers can be again asked a selfie after a period of time to check if the recommended product has worked for them and can be given further suggestions.
There are various known brands who are using this quiz like dermalogica, Osmosis, etc.