Shopper’s data is really important for any business to grow. Within the last decade, there has been a big shift from brick and mortar stores to eCommerce stores for most businesses. Thanks to the booming internet and people going online. There are various ways to get the shopper’s data such as tracking their interactions with the website, observing their past purchases, or getting the data from some third party. All this is good but it just helps marketers make a guess about the shoppers and their behavior but can’t tell the exact data or persona of any shopper.
This worked in the past but not now. There is so much competition in the market now that businesses want exact data for them to personalize recommendations, for them to engage their shoppers, and ultimately for their own business to flourish. Now when we talk about the exact data of a particular shopper, the best way is to directly ask them. We call it the first-party data. Thankfully getting this first-party data is a bit easier online than offline. There are quite some ways to collect this first-party data but here we would be talking about Quiz here. Yes, you heard it right! Ecommerce Quiz…An how to create E-commerce quiz in one good question.
What is an E-commerce quiz?
An eCommerce quiz is a set of questions asked by online brands on their platform for various purposes such as lead generation, product recommendation, first-party data collection, and much more. They have different names in different industries. For instance, foundation finder/shade finder/routine finder (a fine example of Artificial intelligence in beauty sector) by the cosmetics industry, wine quiz by the beverage industry, etc.
All these industry-specific quizzes are different in various senses but there are some basic principles of making these quizzes and would love to share some of the best practices to create e-commerce quiz.
Some best practices to create an E-commerce quiz
Keep it short
It is really good for any business to collect as much first-party data as possible. But it would make no sense if people lose interest while filling up the quiz and drop it off in the middle of the quiz. Generally, 5-6 questions are optimal for a good quiz.
Use good and relevant images
Images as options play an important role in engaging the shoppers to complete the quiz as mere texts most of the time become a bit boring. Good and relevant images as options ease out the effort of filling up the quiz for the shoppers.
No one would like to put effort into filling up the quiz without recommendations. It is really important for a shopper to know what they would get after completing the quiz. It might be something about their skin in case of cosmetics, their traits or taste profile in case of beverage, or may help them figure out what they want.
Collecting emails is mandatory
Making shoppers fill the quiz does not make any sense, specifically for the new visitors, if they are not asked emails at the end or if the email is not mandatory at the end.
Emails are necessary for businesses to link the choices to a particular email, be in touch with them on a timely basis and make them buy. It has been generally seen that if emails are not mandatory, shoppers many times skip the email. Shoppers can/should be incentivized to fill up their email at the end.
It is the most important goal for any business to take the quiz as interactive as possible. There should not be any point where shoppers feel uninterested. Ecommerce platforms use fun facts and interesting messaging in between or after some specific questions. This makes the shoppers engaged and helps in quiz completion.