How to help shoppers discover accurate skin shades and undertones?

Artificial Intelligence, Quiz

Your shoppers are confused about which shade is good for their skin. And it is stopping them from buying your product.

But it is critical for your shoppers to know their correct skin tone and undertone to match it to your products to place the order.

There are several traditional ways and a few new ways of knowing shades and undertones.

But before jumping into that, let me tell you a little about skin tone and undertone.

Know your correct shades and undertones

Skin Tone and Undertone

It is important to know why knowing these parameters is important. It helps shoppers pick the right makeup and skincare products that complement them. It helps you to recommend the correct products to them.

The skin tone is the upper skin surface color and is determined by the melanin content (its the skin pigment) on the top skin layer. There are basically 4 main types of skin tone but obviously, it can be divided into more categories because of the skin complexions( such as “ very deep”, “very light” etc). For now, let’s stick to the major four. They are :

  • Deep

  • Medium

  • Fair

  • Light

The subtle hue beneath the skin tone is called the undertone. There are 3 main types of undertone. They are:

  • Cool

  • Warm

  • Neutral

skin tone finder by tangent ai
Skin tone finder by Tangent AI selfie quiz

Different ways to find the skin tone and Undertones

So there are different ways to find skin tones and undertones.

For Skin tone:

  • Naked eyes

Although there is no guarantee that this is a perfect approach, it generally gives a good idea.

  • Examining the jawline

Examining the jawline gives a better idea about the skin tone since it does not change as the other part of the face does. 

For undertones:

  • Vein Test

  • Jewellery Test

  • White Paper Test

  • Sun Test

  • Color Test

All these ways are standard ways to find the shade and undertone, but getting accurate results is always a problem.

Use technology to know your skin : Foundation shade finder 

There are some companies like Maybelline, Amazing Cosmetics, that have a selfie-based shade match quiz.

They ask for a selfie just before the quiz starts, and with the help of artificial intelligence, they are able to identify the shade and undertone with definite accuracy.

Result, instead of asking 20+ question to understand the customer needs, selfie based quizzes help in reducing the questions and leads to more product engagement. This is a good approach to recommend accurate products to shoppers and engage them with your platform.

Please get in touch with us here to deploy the selfie-based shade match quiz for your shoppers.

What is an E-commerce quiz?
Screenshot of Selfie quiz made by Tangent AI