Marketing to your shoppers is a must for any company looking to build a brand. The way we do this, however, can be difficult and requires constant innovation by marketers that are seeking customer satisfaction. As a result, companies move towards educational marketing strategies to make visitors interested in purchasing from their platform. Educating shoppers online has proven effective in influencing consumers’ decisions.
They also educate shoppers at every stage of their buying journey. Generating awareness through the consideration and decision stages – even beyond purchase!
The first thing to know is that customer education and marketing are the same things. Customer education refers to the set of activities or processes a business puts in place so that customers can make the best use of its product or service. This could include information about what it does, why people should buy from them over their competitors, etc. Everything is done with an aim towards helping consumers make informed decisions when purchasing services/goods.
Educating customers is a key tactic in the modern marketing world. And it’s especially effective with products where customer returns can be costly. For example, Dollar Shave Club uses an educative strategy to overcome their high churn rates – something like providing helpful tutorials for new users on how to get started!
Why is educating your customers important?