Developing or launching new products is one of the vital parts of any company’s growth and success. Remaining relevant, maintaining growth, and entering new markets can expand profit potential. But for every new product that is successfully brought to market, there are quite some challenges.
To launch a new product, one should have an idea of what product they want to launch. That’s the first step. Then we go to what kind of features, pricing, market size and n number of things. In the case of B2C e-commerce, what kind of items should be in line would be one of the questions. There are various ways of collecting useful data to answer the above questions. One can buy it from various third-party sources like websites, social media networks, subscriptions, etc. That’s the easiest and quickest way to get the answers but if the data is always correct is a big question. The best way to solve this problem is collecting first-party data, that is, asking for the data directly from the shoppers.
Quizzes are one of the best ways to collect first-party data.
- Easy Integration
A quiz can be easily integrated into the websites where shoppers can complete the quiz while they visit the website or can be redirected to the website by different means.
- Better Recommendations
The tags collected can be used to personalize the experience of the shoppers and provide them better recommendations to drive sales.
- Precise data collection
Questions can be designed based on the type of data one wants.
- Easy Data Collection
Tags can be associated with the option and based on the options selected, in the CRM, tags can be assigned to a shopper.
- Accurate data collection
Since the answers are directly collected from the shoppers, these are totally accurate and are much much better than the third-party data.
- Better Campaigns
The tags assigned to the shoppers can be better segmented into different categories and personalized marketing campaigns can be initiated.
- Better engagement
A quiz helps in better engagement of the shoppers with the platform because of its interactiveness.
There are so many ways of leveraging the quiz to your own benefit. Collecting valuable data from the shoppers for product development as well as personalizing the experience, both in one go. Although this process is slower than collecting third-party data but much much better for the long-term growth of a company.