Since the Facebook data breach, there have been several discussions across the whole globe. And it was mainly on what should be done to resolve these shoppers’ data privacy issues. Consequently, collecting Zero-party data has come up to be the best solution.
Zero-party data is the data directly collected from the shoppers.
Although ecommerce quiz and surveys were there before as well, more brands have started using this intensively after privacy issues. And brands are trying different ways to make the Zero-party data collection more valuable with the help of personalised and exciting Ecommerce quizzes.
What is an Ecommerce quiz?
An eCommerce quiz is a set of questions that are asked by a particular online brand on their platform. And one of the prime reasons is to give correct recommendations for the shoppers. These sets of questions can be of various types like product matching, size finders, etc. Online brands ask these questions while onboarding visitors to their platform. This helps in engagement. Answers to these questions help you to know more about your shopper, their preferences, or interests. Use those data to provide a better personalized online experience to the shopper and in return, drive more online sales. Here is an example of Ecommerce quiz by Amazing Cosmetics (personalizing experience with the help of Artificial intelligence in beauty)
Why ecommerce quiz?
Apart from engaging the shoppers online, there are various ways by which the quizzes provide value addition to an organization.
1. Collect valuable zero-party data
The answer to each question in the quiz gives you some data points about your existing shopper or your potential shopper. This is directly from the shopper rather than getting the data from the third-party resources. This also adheres to the latest GDPR compliance.
2. Increase signups
The quizzes are engaging. So we ask for their email at the end of the quiz by adding a call-to-action button at and of the quiz. This increases the signup at a faster rate than the normal process of signups.
3. Better product recommendations
The answers to the quiz collected are directly from the shoppers. Hence, this helps in recommending the right product to the right shopper. So, quizzes help in online sales
4. Ecommerce quiz help in retargeting
Once the shopper is onboarded with relevant data from the quiz, it becomes really easy for retargeting the product which is very much relevant to their interests. Retargeting can be done with various platforms such as Facebook, emails, ads, messages, Whatsapp, etc.
5. Better shopper’s segmentation
With the shopper’s data, it is very easy to segment them into different groups. These groups are collectively marketed with more personalization. Groups over Whatsapp can be created on the basis of segmentation, and regular content, discount coupons, etc can be shared with the group for better engagement with a set of shoppers with similar interest and increased purchases. Check more about eCommerce segmentation here.
How is it different from another engaging and online sales tool?
Many of the engaging tools over eCommerce has a prior role to engage shoppers and then expect them to like something and shop. But in the case of the quiz, with a similar level of engagement, you also get valuable data about the shopper directly from the shopper which enables checkout. As a result, this zero-party data collection makes it way more unique than other online eCommerce tools.