Importance of educating shoppers online about your products
Marketing to your shoppers is a must for any company looking to build a brand. The way we do this, however, can be difficult and requires constant innovation by marketers …
Ecommerce Quiz: Best practices with Example
There are various popular ways to get shopper’s data in Ecommerce business, such as tracking their interactions with the website, observing their past purchases, or sourcing data from a third …
What is a Foundation Shade Finder?
The foundation shade finder quiz is a type of eCommerce quiz (specifically meant for the Beauty industry) that helps shoppers find the correct skin shade and skin undertone. This is …
How do quiz help for a better product launch?
Developing or launching new products is one of the vital parts of the growth and success of any company. Remaining relevant, maintaining growth, and entering new markets can expand profit …
Why are quality lead generation important for online sales?
70% of marketers say improving the quality of leads is the most important objective in lead generation strategy (Ascend2 survey). Leads in quantity look lucrative but don’t add any significant …
Ecommerce Customer Segmentation: Types and recommendations
Customer segmentation is an important part of Ecommerce business. Companies often divide their market into segments. It’s either by geography (East/South/West) or by demographic (cultural/spending power). The reason they do …
How Amazing Cosmetics achieved 7X increase in monthly revenue from re-marketing campaigns?
About Amazing Cosmetics: AMAZING COSMETICS is one of the most coveted and trusted brands by makeup artists and their celebrity clients and beauty enthusiasts the world over and is known …
What is Selfie based quiz?
A selfie based quiz is a type of eCommerce quiz where shoppers are being asked to take a selfie or upload one. It is a part of the ecommerce product …
How The Beauty Marketplace gained a 64% increase in their user on boarding conversion in 2 weeks?
About The Beauty Marketplace: The Beauty Marketplace is an online product matchmaker and a community of beauty industry experts. Specializing in independent beauty brands, emerging breakthroughs and niche favourites, they …
What is a good landing page ?
Imagine a prospective customer enters a google search for a product that you provide. And they are lucky enough to find you in the search results. When they click on …
Ecommerce personalization increases Customer Loyalty
Customer loyalty is valuable. The cost of losing a customer often exceeds the cost of gaining back a new one. So, to keep a happy group of customers you must …
How Bevvi achieved 70% decrease in customer acquisition cost within 2 weeks?
This case study talks about how we achieved 70% decrease in customer acquisition cost for our client by adding quiz to their platform and collecting first-party data. Click to learn …
What is an Ecommerce quiz and how will it help boost your sales?
Since the Facebook data breach, there have been several discussions across the whole globe. And it was mainly on what should be done to resolve these shoppers’ data privacy issues. …
How AI is revolutionising skincare & beauty industry
After AI has taken over the skincare and beauty industry no one goes out to shop for their makeups & foundations ranging from shades to moisturizers to the glittery nail …