How did Neemli increase its visit-to-purchase conversion by 5X ?


About Neemli Naturals

Neemli Naturals is a homegrown skincare startup based in Bandra, Mumbai. Their skincare line is sustainably sourced, environmentally friendly, safe, and most importantly, effective. Moreover, their ingredients are scientifically proven with an emphasis on being organic and cruelty-free with no compromises on quality.

Their aim is to provide long-term toxin-free skin care for everyone.

The Problem: 

Engagement, Data collection, and Sales

The Solution: Selfie QuizTM platform

Tangent helped Neemli Naturals create a selfie-based skin care questions with personalized checkout pages, and with product recommendations and enabled it for their shoppers.

Neemli Naturals selfie quiz case study
Screenshot of Neemli Naturals Selfie-Based Skin Care Questions by Tangent AI

The idea is that asking 2-3 questions from your customers and then showing personalized recommendations based on the answers is one of the best ways to make the shoppers more familiar with a your products and brand.

Also, a small quiz gets completed within seconds. All the answers and the emails collected are stored in the CRM for segmentation and personalized remarketing campaigns. 

The Result: 500% increase compared to the standard global beauty conversion rate

Within 45 days of the Selfie QuizTM platform deployment, Neemli Naturals managed to convert 15% of their online visitors who completed the quiz to place an order just after completing the quiz. This is almost a 500 % increase compared to the global beauty’s online conversion rate of around 3%.

Neemli Naturals case study