Whitepaper

How Ecommerce quizzes help in online sales

Blog, Ecommerce
Online sales can sometimes be a hard nut to crack. You get a limited timespan to get the shopper’s attention. As a result, getting sales conversion out of it is a different task. Quizzes are a very unique way to engage your online visitors on a regular basis. Quizzes help in online sales. 

What is an Ecommerce quiz?

An eCommerce quiz is a set of questions that are asked by a particular online brand on their platform to give correct recommendations for the shoppers. These sets of questions can be of various types like product matching, size finders, etc.  Online brands ask these questions while onboarding visitors to their platform. This helps in engagement. Answers to these questions help you to know more about your shopper, their preferences, or interests. Use those data to provide a better personalized online experience to the shopper and in return, drive more online sales. Here is an example of Ecommerce quiz by Amazing Cosmetics (personalizing experience with the help of Artificial intelligence in beauty)

Why quiz?

Apart from engaging the shoppers online, there are various ways by which the quizzes provide value addition to an organization.

 1. Collect valuable first-party data

The answer to each question in the quiz gives you some data points about your existing shopper or your potential shopper which are directly from the shopper rather than getting the data from the third-party resources. This also adheres to the latest GDPR compliance. 
first party data vs second party data vs third party data
1st Party-data is high quality data

2. Increase signups

Since the quizzes are engaging, this plus a call-to-action button asking for email at the end of the quiz for the new visitor increases the signup at a faster rate than the normal process of signups.

3. Better product recommendations

The answers to the quiz collected are directly from the shoppers. Hence, this helps in recommending the right product to the right shopper. So, quizzes help in online sales

4. Retargeting

Once the shopper is onboarded with relevant data from the quiz, it becomes really easy for retargeting the product which is very much relevant to their interests. Retargeting can be done with various platforms such as Facebook, emails, ads, messages, Whatsapp, etc.

 

Segmentation
Every shopper is different and should be catered differently

5. Better shopper’s segmentation

With the shopper’s data, it is very easy to segment them into different groups. These groups are collectively marketed with more personalization. Groups over Whatsapp can be created on the basis of segmentation, and regular content, discount coupons, etc can be shared with the group for better engagement with a set of shoppers with similar interest and increased purchases.

How is it different from another engaging and online sales tool?

Many of the engaging tools over eCommerce has a prior role to engage shoppers and then expect them to like something and shop. But in the case of the quiz, with a similar level of engagement, you also get valuable data about the shopper directly from the shopper which enables checkout. As a result, this first-party data collection makes it way more unique than other online eCommerce tools. 

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