Online sales can sometimes be a hard nut to crack. You get a limited timespan to get the shopper’s attention. As a result, getting sales conversion out of it is a different task. Quizzes are a very unique way to engage your online visitors on a regular basis. Quizzes help in online sales.
What is an Ecommerce quiz?
An eCommerce quiz is a set of questions that are asked by a particular online brand on their platform to give correct recommendations for the shoppers. These sets of questions can be of various types like product matching, size finders, etc. Online brands ask these questions while onboarding visitors to their platform. This helps in engagement. Answers to these questions help you to know more about your shopper, their preferences, or interests. Use those data to provide a better personalized online experience to the shopper and in return, drive more online sales. Here is an example of Ecommerce quiz by Amazing Cosmetics (personalizing experience with the help of Artificial intelligence in beauty)
Apart from engaging the shoppers online, there are various ways by which the quizzes provide value addition to an organization.
1. Collect valuable first-party data
The answer to each question in the quiz gives you some data points about your existing shopper or your potential shopper which are directly from the shopper rather than getting the data from the third-party resources. This also adheres to the latest GDPR compliance.
2. Increase signups
Since the quizzes are engaging, this plus a call-to-action button asking for email at the end of the quiz for the new visitor increases the signup at a faster rate than the normal process of signups.
3. Better product recommendations
The answers to the quiz collected are directly from the shoppers. Hence, this helps in recommending the right product to the right shopper. So, quizzes help in online sales
Once the shopper is onboarded with relevant data from the quiz, it becomes really easy for retargeting the product which is very much relevant to their interests. Retargeting can be done with various platforms such as Facebook, emails, ads, messages, Whatsapp, etc.