About Amazing Cosmetics
AMAZING COSMETICS is one of the most coveted and trusted brands by makeup artists and their celebrity clients and beauty enthusiasts world over. They are known for their unbeatable and undetectable coverage that could outlast even the longest days on set. They have formulated every one of their award-winning concealers, primers, and foundations with the highest quality of ingredients.
Amazing Cosmetics has rapidly achieved cult status among pro makeup artists and celebrities for long lasting products.
The Problem: Dropoffs
One of the major eCommerce problems which Amazing Cosmetics wanted to tackle was dropoffs. They wanted:
- more engagement,
- fewer dropoffs, and
- helping new shoppers understand the requirements.
The Solution: Smart Popups
They decided to use smart pop ups by Tangent AI to solve the problem.
This quiz would popup when the shopper was about to leave the website. The idea is that most of the shoppers leave a website page because the catalogue size is generally large, they are new to it and hence they can not find what they are looking for.
Asking 2-3 questions just before they leave and showing personalized recommendations based on the answers is one of the best ways to make the shoppers more familiar with a new brand.
Also, a small quiz gets completed in seconds. All the answers and the emails collected were stored in the CRM for segmentation and personalized remarketing campaigns.
The Result: 75% Conversion in the same session
Within a week of getting live, Amazing Cosmetics saw a 17% smart popup quiz completion from the active users, with an 11% quiz completion to purchase completion right then.
This means that Amazing Cosmetics was not only able to engage and convert dropoff shoppers to purchases but at the same time were able to collect emails and valuable data of about 17% of shoppers for future personalized remarketing campaigns.
This means that Amazing Cosmetics was not only able to engage and convert dropping off shoppers to purchases but at the same time was able to collect emails and valuable data of about 17% of shoppers for future personalized remarketing campaigns.
